This. just created your new favorite newsletter.
This. started with an offhanded comment I made to a colleague at The Atlantic, complaining over lunch about how inundated I felt by social media:
“I just wish I got an email from someone like Ta-Nehisi every night with the subject line ‘This.’ and a single link. I’d click it every time.”
1 link a day from someone I trust that comes to me.
That random idea became a prototype social site, where members were limited to sharing just 1 special link a day. That prototype became a beta community, where today you can find and follow amazing curators sharing great links: both people (including the wonderful Ta-Nehisi Coates) and publishers (including The Wall Street Journal, The Awl, BuzzFeed News, Esquire, Vimeo, The Verge, The Intercept and more).
And starting tonight, we’re completing that original thought: the links shared by the curators you trust will come straight to your inbox.
Which means building a perfect, personalized nightly newsletter with the best of the web just got really easy:
- Join This.
- Follow curators you trust.
- Open the email every weeknight!
Your This. email is tailored to your own taste, curated by people you trust, delivered in a gorgeous format. We’re bringing the convenience of a newsletter together with the custom curation of our site and app.
Think of it as a social newsletter. 👥 + 1⃣️ + 📧 = 💌
And, of course, your email will also include our already beloved This. 5, a list of some of our favorites from the day:
